Overview

We love people who see the value of doing good, and make every effort to live and breathe these efforts. Charles Antis, founder of Antis Roofing & Waterproofing embodies this mantra. Charles accredits the growth of his company, to the CSR and cause-marketing initiatives they have in place. Seeing a primary sector company cite “doing good” as a reason for achieving growth was amazing to us, and we wanted to learn more. We found, a need to generate clear relevant data that the company could share externally as well as refining the way the internal team manages these initiatives year on year.

We assessed and evaluated their CSR and cause marketing initiatives, to find out whether the company was achieving a return on investment (which they are!) and how to better engage with existing and new stakeholders. We were able to set a baseline for where Antis can prevent initiative diffusion, loss of traction and create strategic objectives that help manage and monitor these initiatives internally. Currently we are creating content for the company that brings visibility to its cause marketing and CSR efforts. In the future, we seek to build capacity of the Antis team to convey this style of messaging.

 

TIMELINE

 

Beginning

D3 Founder, Akash Ghai connects with Charles Antis, Founder & CEO of Antis Roofing & Waterproofing. They discuss Charles’ article Shifting Winds: How Millennials Are Driving the Movement to Do Good.

D3 meet with Charles Antis

Akash meets with Charles to better understand his thoughts on millennials, the CSR landscape and the role of cause marketing at his company.

Scoping work

Antis Roofing & Waterproofing engages D3 to assess how the company’s cause marketing and CSR efforts are influencing customer perception.

Review of Cause Marketing and CSR Activities

D3 reviewed and assessed the return on investment on the company’s cause marketing and CSR activities and developed strategic objectives to help align the activities with the company’s business model.

Content Curation

Antis Roofing & Waterproofing hires D3 to create content that brings visibility to the company’s cause marketing and CSR efforts. In the future, we seek to build capacity of the Antis team to convey this style of messaging.