We love people who see the value of doing good, and make every effort to live and breathe these efforts. Charles Antis, founder of Antis Roofing & Waterproofing embodies this mantra. Charles accredits the growth of his company, to the CSR and cause-marketing initiatives they have in place. Seeing a primary sector company cite “doing good” as a reason for achieving growth was amazing to us, and we wanted to learn more. We found, a need to generate clear relevant data that the company could share externally as well as refining the way the internal team manages these initiatives year on year.
We assessed and evaluated their CSR and cause marketing initiatives, to find out whether the company was achieving a return on investment (which they are!) and how to better engage with existing and new stakeholders. We were able to set a baseline for where Antis can prevent initiative diffusion, loss of traction and create strategic objectives that help manage and monitor these initiatives internally. Currently we are creating content for the company that brings visibility to its cause marketing and CSR efforts. In the future, we seek to build capacity of the Antis team to convey this style of messaging.
Antis Roofing & Waterproofing was voted one of the top workplaces in 2016 by the Orange County Register (and they’re awesome!).
To better understand the value of the company’s CSR and cause marketing initiatives, while developing messaging that build on the strength and value of these initiatives.
Set a baseline to prevent initiative diffusion, loss of traction and create strategic objectives that help manage and monitor the company’s CSR and cause marketing initiatives internally.
D3 Founder, Akash Ghai connects with Charles Antis, Founder & CEO of Antis Roofing & Waterproofing. They discuss Charles’ article Shifting Winds: How Millennials Are Driving the Movement to Do Good.